History of the Sweatshirt

Custom Clothing Since 1989

The Idea For The First Sweatshirt

The sweatshirt was originally conceived in the 1920’s in Alexander City, Alabama by underwear factory owner and philanthropist Benjamin Russell and his son, Benjamin Jnr. The young Benjamin was a keen American football player and wanted to find a less itchy alternative kit for himself and his team mates. He persuaded his father to develop a variation on one of the cotton jerseys the Russell Manufacturing co. was making for women. Soon the first sweatshirts were in production .The new comfort was welcomed universally amongst sports enthusiasts and before long a new division, Russell Athletic was born. But it was Steve McQueen’s appearance in the WWII film, ‘The Great Escape ‘ in1963, that turned the sweatshirt into a fashion item.

Now available to personalize with your logo at WS Printing, choose from drop shoulder styles and slim fits with set in sleeves, stitch details and hidden earphone loops. We have brushed and unbrushed cotton fleece and wicking performance fabric in many colours and a variety of necklines, including zip and v-neck as well as the traditional crew. Whether you’re warming up with your sports club, rehearsing with the drama society or starting a new student group, sweatshirts offer great comfort and a perfect chance to share your message or show support for your team.